Research And Marketing Certificate Course

Research and marketing certificate course custom designed for UG and PG management student. This program provides the real time experience in Research and Marketing. Market research is the fulcrum for success and failure of any business strategy as two ends of a sea saw. Business is B2B or B2C, big or small, new or old, product or service. Research programs provides the answers/data from market/end users that companies need for making decisions/strategies to propel their business based on data collected from research. Market research involves legitimate data acquisition. The data gathered is from the probable target audience of the service / products to be marketed. The research enables to learn more about target demographics and consumers. 
A research-based marketing internship programs is executed for researching web awareness of the legal fraternity in India. This program is with focused targets for research and marketing. Targets research audience, advocates registered with the State Bar Council in India and are licensed to practice in various counts in India (Supreme Court Of India, High Courts, District court and Tribunal courts in India. 

Every student would be provided an online login on lawhub.in to maintain their personal records of advocates opting for survey and FREE Profile subscription on advocatemail.com by the marketing interns.The complete programs is target based that is to be completed in the on or before allocated duration.
This certificate program executed in 2 Phases, does not involve any marketing assignments that involves any monetary transaction of selling any services. 

OJBECTIVES

• Students: Setting up a platform for each student to avail real time research and marketing experience. To make Student aware of various stages in marketing & sales, inception to implementation. This involves market research, leads generation, lead categorization (based on research),pre sales support, sales and finally customer support, as basic keys for marketing revolving around any products or services.
• Advocates: The objective of the research programs is promoting the legal fraternity in India on web. Creating web awareness among advocates, various benefits, establish brand and promote their services by harnessing the power of internet. 

BENEFITS FOR MANAGEMENT STUDENTS/INTERNS

Every marketing project at inception stage involves with a basic research program. This is mainly adopted by conducting various surveys for qualitative and quantitative methods of research. The existing program educates the student with a real time experience of marketing research (online survey) and direct marketing and support. Furthermore, it provides exposure to digital marketing using digital platform and product branding. 

Digital marketing involves numerous tools that are used in digital marketing assignments. The tools selected are for any marketing assignment can vary depending on the products and services. Selecting a right tool for any product or services, plays a key role for making the Digital Marketing viable and successful. Irrelevant tool selects can lead to complete failure of the Digital Marketing project, you can’t select a hammer to work like a screw driver. In the existing research and marketing programs, some of the most commonly marketing tools are selected with practical application of each tools. 

Every marketing project at inception stage involves with a basic research program. This is mainly adopted by conducting various surveys for qualitative and quantitative methods of research. The complete program is designed based on real time experience inception to implementation. Educates students with a real time experience of marketing research (online survey) and direct marketing and support. Custom designed that enables each student to attain practical experience, to understand the initial(marketing) to final stages (Sales) of products or services. Furthermore, it provides exposure to digital marketing using digital platform and product branding. In general, every trainee / intern marketing student who joins any organization, is allocated with field marketing jobs that triggers the career of a student in product or services marketing. 

BENEFITS FOR STUDENTS IN BRIEF.

1. Market Research: 
The survey is a powerful marketing research tool. Any marketing project for product or services is with well-planned strategies. Mostly starts with a survey that is more as sample data for research. A proper survey with legitimate survey data enables to discover opinions and attitudes about the products or services before its launched and floated in the market. Survey of product or services is the foundation of marketing activities. The survey takes feedback and enables in identifying the effective leads of marketing. Regardless of the size of any business, one can grow and prosper by using affordable surveys to develop strategies that get new customers and also retaining the existing customers.

2. Qualitative Analysis: 
Any research program that includes survey revolves around qualitative or quantitative methods for research data analysis. The existing survey for research is mainly qualitative research, since it involves focused groups of professionals that are practicing advocates in the court. The student gets real time experiences of conducting the survey with the qualitative analysis of the target client base. Based on the qualitative analysis of the survey data effective marketing leads can be generated, this is most important for marketing of services.Student can make a career as marketing researcherThe global market research services market grew from $76.42 billion in 2021 to $81.69 billion in 2022 at a compound annual growth rate (CAGR) of 6.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, effecting many markets across the globe. The market research services market is expected to grow to $93.89 billion in 2026 at a CAGR of 3.5%.

3. Digital Marketing
Digital marketing is now one of the upbeat marketing strategies that’s being globally used for all products and services. The programs provide real time exposure to each student using tools of digital marketing. This even can set a platform for each students to build a career as digital marketing professional. The global digital marketing market reached a value of nearly USD 305 billion in 2020. The market is further expected to grow at a CAGR of 17.6% between 2021 and 2026 to reach a value of around USD 807 billion by 2026. The future growth prospects of the digital marketing market are projected to be high due to the rising population of people consuming and creating content through digital channels.  
Digital marketing involves numerous tools that are used in digital marketing assignments. The tools selected are for any marketing assignment can vary depending on the products and services. Selecting a right tool for any product or services, plays a key role for making the Digital Marketing viable and successful. Irrelevant tool selects can lead to complete failure of the Digital Marketing project, you can’t select a hammer to work like a screw driver. In the existing research and marketing programs, some of the most commonly marketing tools are selected with practical application of each tools. 

Platform used in Digital Marketing for existing programs. 

• Email Marketing
• Marketing using Messaging Groups
• Social Media

4. Client Interaction:(Pre Sales Support)  
The main activities for any real time survey include a interactive session between the marketing individual and the probable client of the service/product. A smart marketing individual should be able to effectively interact with a probable client or customer of the product or services that's being marketed by the marketing professionals. The Phase I of the research & marketing internship programs include market research with and effective survey. Interactive Q/A session involved details client interaction. The effective survey and the basics data points generated with survey data acquisition can be like a lead generation for marketing and product selling.

5. Demonstration and Feature explanation (Pre Sales Support)
No customer will ever buy any product until unless it is aware of the various features and the benefits of the product or services. The second phase of the internship programs enables the student to demonstrate and explain the features of the services used by advocates that benefit advocates to establishing their brand name, and increase the client’s base for better business prospects and revenue.

6. Client Support: (Post sales supports) 
One of the most important for retaining or repeat clients. Existing programs enables each student to provide real time post sale support experiences. The post-sale support in the existing programs can be providing support to probable advocates and responding to their various ad hoc queries and resolving the issues bu responding to their queries. This gives each student exposure of how to deal as customer supports, real time experience.

EXECUTION OF RESEARCH PROGRAM

DURATION : 45 Days
PHASES : 2
LOCATION : Court campus & Bar chambers in City
TARGET NUMERS 2000-6000 (depending on City)
TARGET AUDIENCE : Advocates 

Phase I - Market Research

Phase I - Market ResearchThis phase cover online survey conducted by the students. Data Sampling of advocates to be done as per the data submitted by advocates, opting for online survey. Based on the sampling advocates data and qualititive analysis, students to categorize the advocates as leads for sales marketing of services covered in phase 2.
This phase of the workshop covers the online survey of the advocates licensed to practice in various courts of India. The survey is to be conducted by the students.

Advocate Registration
The process of survey starts with a registration of advocates. The registration process involves and online signup process for advocates to submit their basic demographics information to register online. Student can also interact over email or any chat apps, with links sent to each advocate for registering for online survey.

On successful submission of the data in the registration form, it generates the login id and password for the advocate on lawhub.in to appear for online survey.The survey consists of 20 to 25 Question, Advocates have to select the relevant answers of the questions that are provided as pre-defined options in answers for each allocated question.Before conducting the Survey, students have to explain the advocate personally, over telephone or email about the objective of the surveys and following benefits offered to advocates opting for online survey.

One year Free Subscription (Try & Buy Optin) of details profile of advocate on advocatemail.com, cost of this service is Rs 2500

Click Here To preview the benefits of advocate profile on web directory service 

This phase is for subscribing shortlisted advocates from the survey data after qualitative analysis of the survey data. This phase covers direct interaction with advocates. Interaction can be over telephone / Email or personal meeting. Post explaining features and advantage of a lawyer profile on web, detail profile of advocates to be submitted by the advocates, only those opted for online survey. Web promotion of advocates is only valid with details profile and photograph submitted on Advocatemaill.com

The Login control panel of each student will provide the contact details of each advocates (email id and Mobile number) based on the data submitted by advocates on registration for the survey. The list of advocates will appear in the student login control panel with status of survey and profile submission on Advocatemaill.com. Advocate profile on Advocatemaill.com is a paid service, but is offered free to advocates by the students undergoing the internship program.

Direct Marketing Experience Every product marketing needs to explain the features and benefits of product to probable customers. Marketing person can explain the various benefit and advantages of the advocate’s profiles on adlaw.in. The target advocates (Marketing Leads) are those who have successfully completed the survey and based on the survey data, the advocates are to be identified by the marketing persons with basic qualitative analysis.

PHASE II : This phase educates and provides real time basics of marketing skills and experiance to each students, listed as follows

• Client interaction(pre sales support) : This is included for fixing appointments with advocates, and personal meeting with the advocates.

• Products features (pre sales marking): Explain various features of the service to the advocates

• Digital Marketing : Effective means of using the right tool for digital marketing, students will be awared.

• Product Advantages and benefits (Pre and post Sales) : Various features of the services and its benefits to advocates

ACTIVITIES IN PHASE I & PHASE II

PHASE I
01. Court visit for contacting advocates in court campus, bar chambers.
02. Interacting with each advocate over telephone and email or messaging for follow ups.
03. Sending Referential registration URL (email or any messaging system) for advocates registering for online survey.
04. Creating awareness among the advocates based for various web based services like lawyers profiles, Online blogging and use of professional email services.05. Collecting all the information as per the online interactive form interface and submitting is online for the phase two or the internship program.

PHASE I
01. Court visit and request for appointment over E-mail or Telephonic or direct interaction for meeting, only those advocates who opted survey data and eligible for free service. 
02. Explaining features and advantages of the services offered as try n buy option).
03. Explaining in brief other services offered on advocatemail.com.
04. Repeated interaction with advocates in case of incomplete profile, each profiles will be previewed before its published live on the website. In case of any missing data the profiles won’t be published online until all data is provided.Referral Links available in the control panel of the marketing person dashboard on Lawhub.in.
1. Advocate Signup for Survey. (Phase 1)2. Advocate Profile submission on advocatemail.com (Phase 2)Marketing persons can use above links for digital marketing. Links can be posted on Social Media website or sent over email, SMS, Messages to advocates for registration of survey & profile on adlaw.inPROGRAM REGISTRATION1. Fees Deposit 2. Student Details on excel sheet with payment details (format will be provided.)3. Online Account Creation on lawhub.in for each student.4. Students will be emailed with their login details.5. Students will be provided with data sheets to maintained on day to day basis and emailed to lawhub for each phase of the program.6. Program start date will be mentioned in the student login dash board.

PROGRAM EXIT

Student get a real time experience for conducting research.

Experience in real time direct marketing of services

Experience in Digital Marketing using various digital marketing tools.

Student to submit the complete research and project report.

certificate by LawHub for “ Research & Marketing” for “Research on web awareness and promotion of legal fraternity”. 

Marketing Internship letter from Scorpio Informatics Pvt Ltd for Advocatemail.com 

STUDY MATERIALS

Following articles published on lawhub.in to be previewed as it enables a marketing student to explain various advantages of Blogs, advocates Profile and using a professional dedicated email service over free email services like gmail,yahoo,rediff, etc Lawyers

Blog: Tool for content MarketingAdvantage Of Lawyers Profile On WebAdvantages of Blog Websites For Lawyers@advocatemail.com : E-Mail Address That Identifies the profession of Advocates

Total Number of Students : 20-100 (depending on City)
COURSE FEES Rs 10,000
Bulk Registration For Colleges : Contact us for fees with number of students in colllege.
This is only for Management Students and Interns across various cities in India. 

Preview the link below to know details ab the internship program with various activities in each phase.

1. Certification On Research & Marketing

2. Free lancing Marking Opportunities Provided by LawHub.in

2. JOB Opening

Hosting Companies

Email Provider

Digital Marketing companies

Digital Marketing Free Lancer

3. SASS mail marketing